How to build a PBN under £500

Private Blog Network Intro

Starting a private blog network (PBN) can undoubtedly be a minefield. However, the basis of the network and its power come from the authority of the domains. Essentially, buying parts at auction or registering expired domains leverages the existing link profile of these domains by linking back to your money site.

Why I build PBNs and why you should too

They work. That is why. My first PBN was to see if it worked and see if I could rank relatively easy keywords for a site targeting local search results primarily. I wouldn’t have to spend all that much money to see if it brought in products. In short, it did and continues to. I started with low-quality free blog sites, which didn’t do too much, but still helps. Note that these were new domains under the free sites, not even previously registered ones with backlink profiles. I only created a few until I did more research and realized the true power doesn’t lie within free blog sites. Before that, though, I registered a couple of new domains as part of the PBN, which, although it is not the main strength of the network, was still something I did to build links to these sites over time. As my knowledge grew, I realized that GoDaddy auctions were an excellent source of high-quality domains. I was combined with using a website called to filter and sort the good from the bad.

Using tools such as Moz’s Open Site Explorer and Ahrefs to check out the link profiles of the site, I now had an armory at hand. I now have a few expired domains, and I registered them with various hosting companies to have them all with unique IPs. I also bought a part at auction with a Page Rank (PR) of 3 and a good backlink profile. This PR3 site has undoubtedly brought a whole lot more power to the network.

After creating a blog site using WordPress and posting just one article on the domain, the link to my money site was cached and instantly jolted several of my money sites’ keywords up the search engine rankings. So far, this network has a few free blog sites, a couple of newly registered domains, two expired domains, and one action bought the field. On Ahrefs, the money sites stats have increased significantly, domain rank and page authority have improved. Keyword rankings have improved, with numerous page one rankings and quite a few top-five results too. Relating this to what the PBN is meant to be, I only have three domains with one link on each. Therefore the power of PBNs is undoubtedly clear to me.

PBN Example

I’ve taken what I have learned in the past about building these networks and am now applying it to a much more competitive industry. A few months into creating the PBN, averaging around ten sites per month to the network and seeing significant improvement in the search result rankings. None of the keywords are on page one yet, but several on pages two and three, and remember, these are much more difficult to rank for. Currently, at 20 sites in the network and daily improvements on rankings, we will see what happens. 

Build your own PBN for under £500

You can pretty much get any cheap hosting service for around £15-20 yearly. Buy some good domains at auction. You will typically pay anything from $30 to $50 for a PR1, $50 to $100 for a PR2, $100 to $150 for PR3, etc. (note that I am quoting prices in Dollars because this is the currency GoDaddy sells in). So, doing some quick sums:

  • Seven PR1 domains at on average $40 = $280 / £195
  • Two PR2 domains at on average $75 = $150 / £105
  • One PR3 domain at on average $125 = $125 / £90
  • Hosting = £150
Categorized as SEO

3 backlink methods for expired domains

These days I’ve noticed plenty of questions in Q&A centering on buying expired domains. Plenty of our contributors have expressed interest in buying old parts for a spread of costs (some are reasonably-priced, some are going for upwards of $50k) and need some advice on what to do with the domain names after they’ve been bought. I’m no domainer, nor am I a professional in one of these enterprise tactics; however, I generally advocate certainly one of 3 options to use an expired domain (and would like to pay attention extra if you’ve were given any).

1. 301 Redirect the expired domain to your present area

the very best and least time-eating alternative is to 301 redirect the old part on your current website. This tactic works great if each website is inside the same nice; in any other case, when you have a dog supply website, and you purchase an expired domain about poker, a redirect may take a turn for the worse. If your website is and you purchase and 301 redirect the domain over, you are inheriting a variety of topical and suitable hyperlinks.


  • Can pass-sell/go-hyperlink for your present website
  • extra actual estate in the search engines approach more branding and capacity conversions in your website
  • you may do stuff in your microsite you can not want to do along with your principal website (e.g., release silly viral content, test with a promotional tactic)
  • You should have a robust site; quite a few micro-sites and feature an unmarried recognition (e.g., center on a quiz or a centric concept)
  • can be time-eating to do an overhaul of the antique website
  • competitive advertising and linking to the existing area can appear spammy, and you can get penalized for reciprocal linking or putting in a link farm
  • Your modern-day website is not inheriting any of the vintage web page’s link price that could have come thru a 301 redirect.
  • Micro-domains can be used ineffectively (see Rand’s Whiteboard Friday about the microsite mistake)

2. Re-design the old content and operate It Independently

  • It is the least time-consuming choice.
  • enjoy the price (approximately 95% or so) of the old area’s hyperlinks (postscript: Danny Sullivan has lately blogged about expired domains and their hyperlink credit, and it appears that buying a site and redirecting in your web page for the hyperlink gain may not work since the hyperlinks won’t pass credit from expired domain names.)


  • old branded anchor text pointing to your new site isn’t going to assist as a lot as a key-word-rich anchor textual content
  • If the vintage web page had a penalty (for shady link building, cloaking, spamming, and so forth.), the sentence could convey over to your new website online (I can’t verify this to be proper, however, quite a few SEOs I’ve talked to trust that this is a possibility, and some have sworn that they’ve experienced it firsthand, so I guess you have to be careful)

3. Create a Microsite That links to your existing area

the second alternative requires a piece more effort and time than a 301 redirect. You can do a mini overhaul of the website online and turn it into a microsite on your essential domain. This option is ideal for specific-fit domain names to your centered keyword. There are other reasons for going the microsite direction Rand’s highlighted in his submit approximately root domains, subdomains, subfolders, and microsites. This strategy also works higher if the vintage part has first-rate scores for your focused keywords.

The 0.33 choice is the only it really is the most time-ingesting but additionally has its advantages. It’s like having a successful restaurant and buying every other restaurant and running them simultaneously. They are no longer the identical eating place. However, each is famous in their own right and makes you money. The same is going for alternative #3. you may replace the content material at the vintage area and sell the identical merchandise you’re promoting to your cutting-edge web page. If you can get each website to rank and every different inside the search engines, you are growing your conversion possibilities and sales ability.

  • As with option #2, you get extra real property inside the search engines if you may get both websites to rank on your centered search terms
  • You don’t ought to paintings difficult to emblem the antique webpage if it’s a standard, key-word-rich domain–you could see just awareness on getting scores and conversions
  • The antique website already has hyperlinks pointing to it and is greater established than beginning with a trendy area


  • you have to make sure that the antique website would not mimic the new site and runs into any duplicate content material troubles
  • it’s time eating to revamp and maintain the antique website (you’ve doubled your workload)
  • As with choice #2, aggressive go linking among the websites can increase crimson flags

Your route of motion certainly depends on how an awful lot of paintings and attempts you can place into the expired area. in case you’re slightly able to preserve and optimize your cutting-edge website, you likely want to simply 301 redirect the vintage website (

observe: see my amended comment above approximately the hyperlink value now not likely to be exceeded). If you are more creative and feature some time for your hands, you could strive your hand at crafting a microsite. If you understand your stuff and are skilled at creating a bunch of websites, you would probably do nicely with the 1/3 alternative.