These days I’ve noticed plenty of questions in Q&A centering on buying expired domains. Plenty of our contributors have expressed interest in buying old parts for a spread of costs (some are reasonably-priced, some are going for upwards of $50k) and need some advice on what to do with the domain names after they’ve been bought. I’m no domainer, nor am I a professional in one of these enterprise tactics; however, I generally advocate certainly one of 3 options to use an expired domain (and would like to pay attention extra if you’ve were given any).
1. 301 Redirect the expired domain to your present area
the very best and least time-eating alternative is to 301 redirect the old part on your current website. This tactic works great if each website is inside the same nice; in any other case, when you have a dog supply website, and you purchase an expired domain about poker, a redirect may take a turn for the worse. If your website is brandnamepets.com and you purchase onlinepetsupply.com and 301 redirect the domain over, you are inheriting a variety of topical and suitable hyperlinks.
- Can pass-sell/go-hyperlink for your present website
- extra actual estate in the search engines approach more branding and capacity conversions in your website
- you may do stuff in your microsite you can not want to do along with your principal website (e.g., release silly viral content, test with a promotional tactic)
- You should have a robust site; quite a few micro-sites and feature an unmarried recognition (e.g., center on a quiz or a centric concept)
- can be time-eating to do an overhaul of the antique website
- competitive advertising and linking to the existing area can appear spammy, and you can get penalized for reciprocal linking or putting in a link farm
- Your modern-day website is not inheriting any of the vintage web page’s link price that could have come thru a 301 redirect.
- Micro-domains can be used ineffectively (see Rand’s Whiteboard Friday about the microsite mistake)
2. Re-design the old content and operate It Independently
- It is the least time-consuming choice.
- enjoy the price (approximately 95% or so) of the old area’s hyperlinks (postscript: Danny Sullivan has lately blogged about expired domains and their hyperlink credit, and it appears that buying a site and redirecting in your web page for the hyperlink gain may not work since the hyperlinks won’t pass credit from expired domain names.)
- old branded anchor text pointing to your new site isn’t going to assist as a lot as a key-word-rich anchor textual content
- If the vintage web page had a penalty (for shady link building, cloaking, spamming, and so forth.), the sentence could convey over to your new website online (I can’t verify this to be proper, however, quite a few SEOs I’ve talked to trust that this is a possibility, and some have sworn that they’ve experienced it firsthand, so I guess you have to be careful)
3. Create a Microsite That links to your existing area
the second alternative requires a piece more effort and time than a 301 redirect. You can do a mini overhaul of the website online and turn it into a microsite on your essential domain. This option is ideal for specific-fit domain names to your centered keyword. There are other reasons for going the microsite direction Rand’s highlighted in his submit approximately root domains, subdomains, subfolders, and microsites. This strategy also works higher if the vintage part has first-rate scores for your focused keywords.
The 0.33 choice is the only it really is the most time-ingesting but additionally has its advantages. It’s like having a successful restaurant and buying every other restaurant and running them simultaneously. They are no longer the identical eating place. However, each is famous in their own right and makes you money. The same is going for alternative #3. you may replace the content material at the vintage area and sell the identical merchandise you’re promoting to your cutting-edge web page. If you can get each website to rank and every different inside the search engines, you are growing your conversion possibilities and sales ability.
- As with option #2, you get extra real property inside the search engines if you may get both websites to rank on your centered search terms
- You don’t ought to paintings difficult to emblem the antique webpage if it’s a standard, key-word-rich domain–you could see just awareness on getting scores and conversions
- The antique website already has hyperlinks pointing to it and is greater established than beginning with a trendy area
- you have to make sure that the antique website would not mimic the new site and runs into any duplicate content material troubles
- it’s time eating to revamp and maintain the antique website (you’ve doubled your workload)
- As with choice #2, aggressive go linking among the websites can increase crimson flags
Your route of motion certainly depends on how an awful lot of paintings and attempts you can place into the expired area. in case you’re slightly able to preserve and optimize your cutting-edge website, you likely want to simply 301 redirect the vintage website (
observe: see my amended comment above approximately the hyperlink value now not likely to be exceeded). If you are more creative and feature some time for your hands, you could strive your hand at crafting a microsite. If you understand your stuff and are skilled at creating a bunch of websites, you would probably do nicely with the 1/3 alternative.